Alo Is Taking Over the French Riviera
With new stores, a wellness takeover of the Hôtel Martinez Pier and a mega yacht.
Alo is officially bringing its California cool to the Mediterranean, marking a major European expansion with new destinations across Cannes and Saint-Tropez. This isn’t just a store opening; it’s a full-blown lifestyle takeover. From seaside yoga sessions to a private 72-meter yacht, the brand is meeting its global community exactly where they spend their summer, at the intersection of high fashion and mindful living.
The expansion kicks off with two new retail sanctuaries on Rue Gambetta and La Croisette, housing everything from the core collections to the coveted Alo Bag range. But the real flex is at the iconic Hôtel Martinez, where the brand has transformed the pier into a wellness retreat. Think 40 custom sunbeds in sun-kissed brown and navy, fresh juice menus and sound bowl healing, all set against the glitz of the Cannes Film Festival.
For those who prefer the open water, the “Alo Voyage: Wellness Club at Sea” sets sail on May 17. This invitation-only yacht experience brings the brand’s elite wellness offerings, like lymphatic drainage, IV therapy and Pilates, to the coastline. Whether you’re joining the Run Club along the Riviera or catching a sunset yoga session, Alo is proving that luxury is ultimately defined by how you feel.
Head to the brand’s website for more information.
In other news, check out the best-dressed celebrities at this year’s Cannes Film Festival.
