All the Collaborations We've Spotted on the SS27 Runways
From UGG shoes at Pipenco to MCM bags at LUAR.
Fashion week is always good for a surprise. Between celebrity cameos, unexpected casting and the occasional runway stunt, there’s never a shortage of things to keep an eye out for. But this Spring/Summer 2027 season, it was the collaborations that really caught our attention.
From cult-favorite footwear brands joining forces with emerging designers to unexpected partnerships that had us doing a double take, the SS27 runways delivered plenty of fresh takes on familiar names. Pipenco’s playful sensibility was complemented by UGG, LUAR teamed up with MCM for a meeting of New York cool and heritage luxury, while Advisry gave HOKA’s performance-driven footwear a fresh fashion perspective.
Whether you’re here for the shoes, the bags or simply the thrill of seeing two worlds collide, we’ve rounded up the collaborations that deserve a spot on your radar. Scroll on for all the details.
Pipenco x UGG
Pipenco teamed up with UGG to bring footwear into its folkloric world. Inspired by the Romanian tale of Muma Pădurii, the feared “Mother of the Forest,” designer Lorena Pipenco reimagined the character as a quiet protector of the natural world. The collection’s woodland-inspired narrative extended to the footwear, with UGG’s Bucked Tall Boot, Bucked Boot, Classic Ultra Mini, Tazz II and Classic Short styles appearing throughout the show.
LUAR x MCM
MCM teamed up with New York label LUAR to rework pieces from its extensive archive. Debuting on LUAR’s New York Fashion Week runway, the collaboration centred on the ANIMA MCM x LUAR Leather Drawstring, a new silhouette combining details from six archival MCM bag styles. Rather than simply reviving a vintage style, the collaboration gives MCM’s heritage codes a distinctly contemporary update through LUAR founder Raul Lopez’s New York perspective.
Advisry x HOKA
Advisry teamed up with HOKA for an exclusive footwear collaboration at its New York show. Presented alongside the collection, “America, Still,” the partnership saw HOKA’s new street-ready Clifton UTL reimagined through Advisry’s distinctive lens, with just-launched colorways joined by customized pairs created specifically for the runway. Blending HOKA’s signature cushioning and performance-driven construction with a more fashion-forward aesthetic, the collaboration brought a utilitarian edge to Advisry’s sartorial take on contemporary American style.
Dauphinette x UGG
Dauphinette teamed up with UGG for its SS27 runway, giving the footwear brand’s familiar silhouettes an art-driven makeover. Known for her playful approach to craftsmanship and transformation, designer Olivia Cheng reimagined UGG styles as wearable works of art, with custom pairs featuring palette-knifed paint inspired by impasto painting, Monet’s “Water Lilies” and a vintage chinoiserie room divider. Other styles were reupholstered using off-cut fabrics from the collection, bringing a tactile, upcycled element to the collaboration. The show featured both new and classic UGG women’s styles, including the Zora Leather Ballet Flat, Zora Suede Ballet Flat, Tasman II and Classic Mini.
AREA x TOMS
AREA teamed up with TOMS for a fresh collab debuting at the New York-based label’s SS27 runway show. Reimagining TOMS’ familiar silhouettes through AREA’s signature maximalist lens, the partnership brought crystal detailing and sculptural accents to the footwear, giving the everyday styles a distinctly glamorous makeover. Co-created with AREA creative director Nicholas Aburn, the full TOMS x AREA collection is set to launch this November, so keep an eye out.
Susan Fang x Crocs
Susan Fang teamed up with Crocs for Echo Blume, marking the first collaboration created for the brand’s new Echo Lume silhouette. Debuting at Fang’s London SS27 show, the futuristic style was transformed with clusters of metallic wildflowers, each generated using the designer’s signature flower system inspired by fractal formulas found in nature. Available in black, pink and white, the shoes bring a distinctly sculptural twist to Crocs’ signature comfort-focused design. The collaboration marks the global debut of Echo Lume, ahead of its worldwide launch in Spring 2027.
Collina Strada x Converse
Converse teamed up with Collina Strada to introduce the Chuck Taylor Plié, a fresh take on the brand’s signature silhouette, debuting at New York Fashion Week. Inspired by the construction of split-sole dance shoes, the design blends Converse’s heritage with Collina Strada’s playful approach to femininity and self-expression. The lightweight, low-profile style features a two-piece midsole, asymmetrical squared toes and textured uppers finished with frayed detailing and custom charms. A sculptural update to the classic Chuck, the Plié brings a distinctly dance-inspired twist to everyday footwear and is set to launch globally on December 3, so mark your calendars.
Masha Popova x Reebok
Reebok teamed up with womenswear designer Masha Popova for her London Fashion Week presentation, giving the brand’s signature Freestyle Hi a playful, denim-heavy makeover. Inspired by memories of summer and the way clothing carries traces of time, Popova reworked the silhouette into two custom styles: the Denim Ghost, completely covered in faded and rubbed-back denim, and the Sand Coated Freestyle Hi, designed to look as though it had been worn straight through the shallows. First launched in 1982 as an aerobic shoe designed specifically for women, the Freestyle Hi gets a distinctly Popova-esque update, with the designer treating the sneaker much like her garments, layering, fading and manipulating the original construction.
Charlie Constantinou x Nike
For SS27, Charlie Constantinou teamed up with the Nike Re-Create team to bring a technical edge to his exploration of Cypriot heritage. The collaboration featured in the footwear, with a selection of Nike styles treated using custom dyeing and coating techniques to complement the collection’s weathered, tonal palette. The result brought Nike’s performance-driven aesthetic into Constantinou’s ongoing dialogue between tradition, identity and the future.
MM6 Maison Margiela x Havaianas
MM6 Maison Margiela teamed up with Havaianas to put a distinctly deconstructed spin on the iconic flip-flop. Debuting on the runway, the collaboration plays with MM6’s signature number six, reworking familiar Havaianas codes through repetition and unexpected proportions. The first reveal included the Slim 6Toe, a bare-foot-shaped silhouette complete with a sixth digit, alongside the Top 6Layers, an intentionally irregular platform constructed by stacking six differently shaped Havaianas soles. Created exclusively for the runway, the latter won’t be available for sale, while the wider MM6 Maison Margiela x Havaianas collection is set to launch in May 2027.
