McDonald's Korea Dresses Its Stores in Purple for BTS Collaboration
Culture

McDonald's Korea Dresses Its Stores in Purple for BTS Collaboration

Borahae!

Gucci's Newest Seoul Flagship Is Inspired by Korea's Traditional Homes
Fashion

Gucci's Newest Seoul Flagship Is Inspired by Korea's Traditional Homes

Celebrities like KAI, Sunmi and Jay Park visited to celebrate the opening of “GUCCI GAOK.”

Saint Laurent Opens First Flagship in Seoul With Global Ambassador Rosé
Fashion

Saint Laurent Opens First Flagship in Seoul With Global Ambassador Rosé

Take a peek inside the new location here.

K-Drama 'Crash Landing On You' Is Receiving a Musical Adaptation
Film & TV

K-Drama 'Crash Landing On You' Is Receiving a Musical Adaptation

The hit series is taking to the stage.

These Are the 50 Best Restaurants in Asia of 2021
Culture

These Are the 50 Best Restaurants in Asia of 2021

Guess which region took the top spot.

Everything We Know About NIEEH, the Brand Rumored To Be Co-Owned by BLACKPINK's Jennie
Fashion

Everything We Know About NIEEH, the Brand Rumored To Be Co-Owned by BLACKPINK's Jennie

Many of its products have been sold out since the rumors surfaced online.

Gentle Monster To Launch Dessert Brand Nudake in Seoul
Culture

Gentle Monster To Launch Dessert Brand Nudake in Seoul

Probably the chicest cakes you’ll ever come across.

G-Dragon Wants Your Parents to Wear the Upcoming PEACEMINUSONE x Nike Air Force 1 “Para-Noise”
Footwear

G-Dragon Wants Your Parents to Wear the Upcoming PEACEMINUSONE x Nike Air Force 1 “Para-Noise”

The K-pop star chats about the coveted shoe at a digital event with his fans.

Iconic Music Venue Cakeshop Seoul Expands Web Shop, Kicking Off With JXCXXX Collaboration
Fashion

Iconic Music Venue Cakeshop Seoul Expands Web Shop, Kicking Off With JXCXXX Collaboration

Joining forces with emerging designer, JICHOI.

Korean Designer JICHOI Highlights Seoul City in SS21 “GLASKLAR” Collection
Fashion

Korean Designer JICHOI Highlights Seoul City in SS21 “GLASKLAR” Collection

A mix of traditional fabrics and futuristic prints.

Can You Keep Up With NCT’s Musical Universe?
Music

Can You Keep Up With NCT’s Musical Universe?

The 23-member K-pop group has made an explosive comeback with new album, ‘RESONANCE Pt. 1.’

Artist Gyu Han Lee Transforms Nike Boxes Into Furniture
Art

Artist Gyu Han Lee Transforms Nike Boxes Into Furniture

Now on view in a new exhibition in Seoul.

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