Fashion

Saint Laurent Opens First Flagship in Seoul With Global Ambassador Rosé

Take a peek inside the new location here.

758 Hypes

Saint Laurent Opens First Flagship in Seoul With Global Ambassador Rosé

Take a peek inside the new location here.

Having showcased his Winter 2021 collection recently, Anthony Vaccarello has now opened Saint Laurent‘s first-ever flagship store in Seoul, South Korea. Prior to the official opening, celebrities such as the fashion house’s global ambassador Rosé headed to the new location to celebrate the launch.

The BLACKPINK member arrived at the event in a black blazer and shorts set paired with a polka dot shirt, which was accessorized with a gold chain belt and hobo bag. In addition to the K-pop star, names like Claudia Kim and Yeseul Han were spotted wearing Vaccarello’s designs for the French brand.

Spanning two floors, the new flagship boasts a modern look with black-and-white marble walls and floors. Products are displayed on a series of shelves with a combination of glossy and matte finishes. Taking center stage inside the space is a neon-lit sign reading “I WISH YOU WERE HERE,” a collaborative installation piece by Korean artist Jung Lee.

Take a peek inside the flagship store via the gallery above.

Saint Laurent Cheongdam Boutique
436 Apgujeong-ro
Gangnam-gu, Seoul, South Korea

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