Gucci's Newest Seoul Flagship Is Inspired by Korea's Traditional Homes
Celebrities like KAI, Sunmi and Jay Park visited to celebrate the opening of “GUCCI GAOK.”
Marking its second location in the South Korean capital, Gucci has opened a new flagship dubbed “GUCCI GAOK.” Situated in the Itaewon neighborhood of Seoul, the four-story space takes inspiration from “gaok (가옥),” Korea’s traditional homes.
This time around, Alessandro Michele tapped artist Seungmo Park to design the façade, which features images of a forest created using stainless steel wires. The lighting changes throughout the day and will also shift based on seasons and special holidays like Christmas, serving as a new landmark of the area.
As for the interior, Michele’s signature aesthetic is found throughout with flashy, disco-inspired metallic tiles laid all over the walls. Taking center stage is a spiral staircase, which leads to a variety of product displays spanning fine jewelry, accessories, homeware, ready-to-wear fashion and more. The space also features a hidden room filled with classic furniture dedicated to private shoppers.
223 Itaewon-ro, Hannam-dong
View this post on Instagram