Fashion

Gucci's Newest Seoul Flagship Is Inspired by Korea's Traditional Homes

Celebrities like KAI, Sunmi and Jay Park visited to celebrate the opening of “GUCCI GAOK.”

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Gucci's Newest Seoul Flagship Is Inspired by Korea's Traditional Homes

Celebrities like KAI, Sunmi and Jay Park visited to celebrate the opening of “GUCCI GAOK.”

Marking its second location in the South Korean capital, Gucci has opened a new flagship dubbed “GUCCI GAOK.” Situated in the Itaewon neighborhood of Seoul, the four-story space takes inspiration from “gaok (가옥),” Korea’s traditional homes.

This time around, Alessandro Michele tapped artist Seungmo Park to design the façade, which features images of a forest created using stainless steel wires. The lighting changes throughout the day and will also shift based on seasons and special holidays like Christmas, serving as a new landmark of the area.

As for the interior, Michele’s signature aesthetic is found throughout with flashy, disco-inspired metallic tiles laid all over the walls. Taking center stage is a spiral staircase, which leads to a variety of product displays spanning fine jewelry, accessories, homeware, ready-to-wear fashion and more. The space also features a hidden room filled with classic furniture dedicated to private shoppers.

Celebrating the opening, celebrities such as EXO and SuperM member KAI, Sunmi, Jay Park and Lee Ji-ah visited the store for a socially distanced event. Take a closer look at “GUCCI GAOK” below.

GUCCI GAOK
223 Itaewon-ro, Hannam-dong
Yongsan-gu, Seoul

 

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