The BAE Bulletin: Here's When & Where to Cop This Week's Hottest Drops
Nike and PUMA bring the heat.
February is the shortest month of the year so retailers have to fight to get their products in front of their audience. This battle works out in our favor because we get to chose between a range of goodies. This week, Nike‘s 10-piece “The 1 Reimagined” Air Jordan 1 and Air Force 1 collection will finally stock. Alongside this drop, we see the highly-anticipated Hello Kitty x PUMA collection which includes a super cute colorway of the Suede.
Read on to peep the best upcoming releases of the week.
Nike “The 1 Reimagined” Collection
Release Date: February 7, 10 a.m. EST
Release Price: Prices start from $130 USD, available at Nike (North America)
Nike changed the game with its innovative “The 1 Reimagined” pack. Fourteen talented ladies created their own vision of futuristic AJ1s and AF1s for women. The silhouettes were named after feminine archetypes that are universally known: Explorer, Jester, Lover, Rebel and Sage. Each of the pairs, which come with a variety of modifications, will be available in women’s sizes up to a US 12. Swoosh lovers overseas will have to wait until February 16 to pick up their favorites.
VFILES x ASOS Capsule Collection
Release Date: February 8
Release Price: TBD, available at ASOS and VFILES locations
VFILES and ASOS have teamed up to release an exclusive unisex collection. The nine-piece capsule includes hoodies, tees and bodysuits all strapped with VFILES’ classic logo taping. Those who have a sporty style will appreciate the range of gear that is both trendy and easy to wear.
Hello Kitty x PUMA Collection
Release Date: February 8
Release Price: Prices ranges from $30 to $110 USD, available at PUMA online and in stores
PUMA has tapped the world’s cutest cat to serve as inspo for its newest capsule. The line is comprised of cozy apparel and accessories that are all laced with images of the adorable cartoon. The Suede Classic is also updated in a red colorway with laces to match its festive upper. Other standout items include the clear backpack and hat.
Jeremy Scott x MAC Makeup Collection
Release Date: February 8
Release Price: TBD, available at MAC online and in stores
You can always expect the biggest and the best from Jeremy Scott. In a new makeup collaboration with MAC, Scott created three products all with a retro theme. The collection references old music mediums like a boombox and cassette tapes providing that ’90s nostalgia that has been trending lately. The 29-shade eyeshadow palette is definitely the star of this collaboration and worth copping just for the packaging alone.
ARKK Copenhagen Eaglezero “Peach”

ARKK Copenhagen
Release Date: February 8
Release Price: $140 USD, available at Arkk Copenhagen’s website
ARKK Copenhagen‘s “Peach” Eaglezero shoes have us ready for spring. The sleek low-top runner is completely covered in the mood-boosting hue with grey detailing on its lateral. Its double-knit upper allows for maximum breathability and comfort as you go through a long day. If this pair is too bright for you, be sure to check out the camo pair.
Nike “Lunar New Year” Air Force 1 Pack
Release Date: February 8
Release Price: $130 USD (Air Force 1 Low), $180 USD (SF-AF1); available at Nike
In celebration of the upcoming Chinese New Year, Nike has released the Air Force 1 and SF-AF1 in “Lunar New Year” colorways. Flowers and firework graphics are trailed along each upper creating kicks that are perfect for the festivities. Take a look at the trio above and try not to stare.
Nike Air Max 98 “Triple White”

Nike
Release Date: February 9
Release Price: TBD, available at Nike
2018 marks the 20th anniversary of the Air Max 98. To celebrate this milestone, Nike is releasing the iconic silhouette in a variety of brand new shades. The “Triple White” colorway leads the pack boasting silver tones on the lateral and inner lining. Labor Day has passed, enjoy this clean offering.
Shantell Martin x PUMA Collection
Release Date: February 10
Release Price: TBD; available at PUMA and select retailers
For its second collaboration of the week, PUMA taps visual artist Shantell Martin for a huge apparel and footwear drop. The brand’s Suede and Clyde are both updated with Martin’s beautiful hand-lettering. We also see these designs on slides, the Platform and a sporty jumpsuit. Those who don’t manage to cop anything in this first drop can wait until April 21 to pick up their selections.