LACOSTE and its trademark crocodile emblem have been around for over 80 years and though the brand has naturally fallen in and and out of fashion in that time, its legacy has remained prominent throughout. Following standout collaborations with Supreme, as well as its return to Paris Fashion Week last year, the tennis label is officially back and its Spring/Summer 2o19 campaign is truly better than ever.
Championing the iconic, vintage L.12.12 polo shirt, LACOSTE has unveiled a lookbook lensed by Craig McDean that at once celebrates its past whilst also signalling a shift toward the future. The classic polos are teamed with loose-fit track pants, technical, fitted shorts, all-over text-printed tees and an array of complementary sportswear staples. A surprise foray into denim is also present, with a key look being a logo-printed denim set. Elsewhere, there are crisp white shirts with oversized short sleeves, long-line skirts and tailored jackets and trousers – all of which can be worn by all, regardless of gender identity.
Of course, in true LACOSTE style, there are plenty of accessories like bucket hats, baseball caps and belts to round out your look too. Flick through the lookbook above and stay tuned for more updates from LACOSTE. In related news, be sure to check out what you’ve missed from Paris Fashion Week so far.