Zara Unexpectedly Debuts a New Logo
Created by advertising agency Baron & Baron.
Zara has officially changed its logo for the second time in company history. For its new design, the global fashion retailer has altered the spacing and instead, chosen an overlapped style. The new logo has been debuted on its website and social media accounts.
The new marker was designed by New York-based advertising agency, Baron & Baron. Zara’s latest logo completely connects the letters of the company and adds defined curves to the “Z” and “R.” Notably, the font style draws from French editor and Baron & Baron founder, Fabien Baron‘s, iconic typography.
Check out Zara’s new logo above.
While you’re here, take a look at KITH’s latest outerwear arrivals.
The new Zara logo is Fabien Baron being Fabien Baron, a typography he first used for Harper’s Bazaar in the early 1990s and seen consistently since https://t.co/xN9Bt0Cq91 pic.twitter.com/JfhzH69jz7
— Gareth Hague (@gareth_hague) January 27, 2019
