Take a Look Inside Loewe's First Standalone Store in SoHo, New York
Showcasing garments & accessories alongside its collection of art pieces.
Loewe has just opened its very first standalone store in New York, located on Greene Street in SoHo. The hybrid space showcases a combination of the label’s latest accessories and runway collections along with a selection of art pieces ranging from paintings to sculptures.
The Spanish fashion house’s new store blends in with the character of the SoHo neighborhood featuring walls lined with stucco and the original oak floor of the building. Other finishes include podiums filled with various items including glass marbles, copper and light bulbs with others made from ceramic, concrete and Campaspero limestone from Spain’s Valladolid region.
Other than the brand’s women’s and men’s ready-to-wear bags, small leather goods, soft accessories, shoes, eyewear and jewelry offerings, the space also consists of work of eight artists drawn from the Loewe collection. Major pieces include a hand-painted screen by South African artist Lisa Brice found on the ground floor, while the work of German artist Andrea Büttner presides over the living room area. In addition, a group of vintage photographs by the Sri Lankan photographer Lionel Wendt can be found within the vicinity along with a group of sculptures by New Zealand artist Kate Newby.
The Loewe Greene Street store has also debuted the New York Postal bag that will launch globally and online in the coming few weeks. Take a look inside the space in the gallery above.
While you’re here, check out the seven most unique beauty stores in New York City.
Loewe SoHo Greene Street
79 Greene St, New York
NY 10012, United States
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We take a tour of our first standalone store in New York set to the sound of artist Kate Newby’s ceramic sculptures installed within the space. Located in the Lower Manhattan district of SoHo on Greene Street, the space showcases our latest collections alongside a growing anthology of art, craft and design. In keeping with the character of SoHo, the renovation respects the classic architecture of the neighbourhood, restoring many original features with a focus on natural materials. LOEWE Greene Street opens 11 December. #LOEWE #LOEWEGreeneSt #LOEWEny