Fashion

Balenciaga Takes Us to the Desert for Its Fall 2019 Campaign

Tapping artist Jean-Pierre Attal.

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Balenciaga Takes Us to the Desert for Its Fall 2019 Campaign

Tapping artist Jean-Pierre Attal.

For its Fall 2019 campaign, Balenciaga is taking us out of this world. The Demna Gvasalia-led label has tapped artist Jean-Pierre Attal for his first-ever fashion campaign, applying his signature “sociological investigation-like” series to the brand’s latest campaign.

The Balenciaga collection is re-imagined and superimposed over cosmic deserts in both Morocco and Lanzarote in the recognizable “Paysages Ethongraphiques” style the artist is known for. “Uprooted from a modern maze of architecture, crowds become wandering individuals, each uniquely experiencing a vast, beautiful world,” Balenciaga describes the surreal campaign.

Highlighting the vibrant and eye-catching pieces from the collection, the images give us a look at the label’s inventive silhouettes resulting in a contemporary dichotomy between the tonal landscapes and the colorful pieces. As the label put it, “In this updated world, definitions of work and play are blurred.”

Take a look at Balenciaga’s Fall 2019 campaign by Jean-Pierre Attal in the gallery above, and shop the pieces online at Balenciaga.

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