Alessandro Michele unveils his latest campaign for Gucci‘s Fall/Winter 2019 season. Largely inspired by the history behind prêt-à-porter, the imagery highlights the musings behind fashion including workshops, fittings, trials and more. Thematically, the campaign speaks to Michele’s vivid imagination, he recreates four decades in the campaign: the ’50s, the ’60s, the ’70s and the ’80s.
Shot by Glen Luchford, the #GucciPrêtÀPorter campaign induces nostalgia for a bygone era of fashion. As the brand’s official press release reads:
“In it, fashion in its ready-to-wear version once more makes the headlines, becomes the protagonist, as might have happened thirty years ago, when sensational headlines on covers were devoted to a must-have hemline, a seasonal colour, a fabric.”
In total, the imagery is an extended look into Michele’s extravagant FW19 presentation staged within the house’s Milan headquarters. Similar to the show, the shots point to the regurgitation of vintage trends still being relevant in the current landscape of the fashion market.
Take a look at Gucci’s #GucciPrêtÀPorter campaign in the gallery above, below is the accompanying campaign video. While you’re here, check out Gucci x Dover Street Market‘s latest collaboration.
- Creative Director
- Alessandro Michele
- Art Direction
- Christopher Simmonds
- Glen Luchford
- Hair Stylist
- Paul Hanlon
- Thomas De Kluyver