Fashion

GANNI Launches Sustainable Rental Service "GANNI Repeat"

The Danish brand takes a step in the right direction.

By
1,958 Hypes

GANNI has announced it will be launching a clothing and accessories rental service. The Danish label took to Instagram to share details on the new sustainable initiative which will be titled GANNI Repeat. The post shared: “We’re on a mission to become circular and increase the lifecycle of our clothes where ever we can. Rethink the way you refresh your wardrobe, rent on repeat.”

Currently, the company has a live website where Danish shoppers can actually rent the label’s coveted clothing and leather goods for one to three weeks. Additionally, customers are able to borrow their favorite items on repeat or purchase them if they’d like, according to ELLE UK. Notably, GANNI will also be carbon compensating the C02 emissions generated from rental deliveries.

This business model is a bit similar to Rent The Runway‘s separate plans for fashion lovers, available in numerous major cities in the United States. The American-based start-up was founded by Jennifer Hyman and Jennifer Fleiss in 2009.

According to GANNI’s Instagram post, the rental service will be available in other international regions in the future. Head over to the official GANNI Repeat website to begin renting new pieces and accessories from the brand.

While you’re here, take a look at the news surrounding Reformation’s sustainable Fall Ref Jeans release.

Read Full Article
Share this article

What to Read Next

GANNI Launches Second Ahluwalia Collaboration
Fashion

GANNI Launches Second Ahluwalia Collaboration

This time, in reworked denim.
1,558 Hypes

GANNI Drops Genderless "SOFTWARE" Collection
Fashion

GANNI Drops Genderless "SOFTWARE" Collection

Comfy leisure and rainwear for all.
660 Hypes

Juicy Couture and GANNI Bring Back Y2K Tracksuits
Fashion

Juicy Couture and GANNI Bring Back Y2K Tracksuits

It girl but make it sustainable.
639 Hypes


6 Sustainable Indie Fashion Brands To Support All Year Round
Fashion 

6 Sustainable Indie Fashion Brands To Support All Year Round

Caring for the Earth is always in style.
19,501 Hypes

Nike's Latest Air Force 1 Sage Low Arrives in "Team Red"
Footwear

Nike's Latest Air Force 1 Sage Low Arrives in "Team Red"

We’re adding these to our wishlist ASAP.
4,395 Hypes

BAEwatch: Lava La Rue
Music 

BAEwatch: Lava La Rue

Get to know the West London artist changing the face of UK rap.
1,322 Hypes

Kendall Jenner's Net Worth Is Truly Incredible
Culture

Kendall Jenner's Net Worth Is Truly Incredible

How does it compare to the rest of the Kardashian-Jenner clan?
52,653 Hypes

Would You Cop This Limited-Edition Hello Kitty x Reebok Instapump Fury OG?
Footwear

Would You Cop This Limited-Edition Hello Kitty x Reebok Instapump Fury OG?

Get ready Sanrio fans – there’s a Gudetama version too.
32,446 Hypes

7 Korean Streetwear Brands That We're Really Into Right Now
Fashion 

7 Korean Streetwear Brands That We're Really Into Right Now

KANCO, Mahagrid, PUSHBUTTON and more are on our radar.
46,199 Hypes

Get an Up-Close Look at Fendi's SS20 Collection, Hot off the Runway
Fashion 

Get an Up-Close Look at Fendi's SS20 Collection, Hot off the Runway

Peep the accessories, outerwear and more, straight from Milan Fashion Week.
3,198 Hypes

The Best Rooftop Bars in New York City & Brooklyn That We Love
Food 

The Best Rooftop Bars in New York City & Brooklyn That We Love

Our editor-approved picks include The Crown, Ophelia and more.
5,405 Hypes

Here's How to Recreate the Beauty Looks From Rihanna's Savage X Fenty Show
Beauty

Here's How to Recreate the Beauty Looks From Rihanna's Savage X Fenty Show

Using your favorite Fenty Beauty products.
2,712 Hypes

Jennifer Lopez Closes Versace SS20 Show in Her Iconic Green Dress
Fashion

Jennifer Lopez Closes Versace SS20 Show in Her Iconic Green Dress

Nearly 20 years since she wore it on the Grammy red carpet.
3,933 Hypes

Apple Releases iOS 13 Featuring New Dark Mode, Swipe Feature and More
Tech

Apple Releases iOS 13 Featuring New Dark Mode, Swipe Feature and More

The latest interface is available for download now.
2,247 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.