Reformation Debuts Its Sustainable Fall Ref Jeans Collection
Good for your butt and the planet.
Known for sourcing the most beautiful and sustainable fabrics for its items, cult-favorite LA-based fashion brand Reformation has just launched its new Fall Ref Jeans collection. With denim being one of the most used fabrics in the fashion industry, the eco-friendly brand has decided to implement their techniques into the material due to a lot of toxic chemicals being used to dye and finish it.
Back in 2017, Ref Jeans was one of the first full collections highlighting sustainable denim all made from deadstock and eco-friendly fabrics. This year, Reformation has decided to expand its line featuring a variety of items that celebrate the feminine figure including dresses, jackets, jumpsuits, wide-leg denim and cargo denim. The new range has also been incorporated with newly developed fibres like Organically Grown Cotton, Recycled Elastine, TENCEL™ Lyocell and REFIBRA™ Lyocell.
Reformation’s Fall Ref Jeans collection is now available on thereformation.com and all Reformation stores where prices start at $98 USD with sizes ranging from 23 to 31 (straight) and 14 to 24 (extended).
In more sustainable fashion-related news, Gucci has announced that it is now completely carbon neutral.
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Even though denim is great for butts, it’s a dirty business. So for our Ref Jeans fall collection we teamed up with mills to create our own sustainable denim fabrications. We used organic, regenerative, and recycled fibers like organically grown cotton, recycled elastane, TENCEL™ Lyocell, and REFIBRA™ Lyocell. It’s as cool as it sounds.