Rihanna's Savage X Fenty Launches a Valentine's Day Collection with Adam Selman
Watch the campaign video starring Rihanna, Joan Smalls, Paloma Elsesser, Adesuwa and Fiffany Luu.
Known for his bold feminine aesthetic and boundary-pushing designs, Adam Selman has teamed up with Rihanna for Savage X Fenty‘s first collaboration. The 19-piece Valentine’s Day capsule includes two different collections – “Locket Down” and “Down the Aisle” – that invoke Selman’s admiration for confident women who aren’t afraid to embrace their own definition of sexy.
“I couldn’t imagine anyone other than Adam [Selman] for Savage X Fenty’s first designer collaboration,” says Rihanna. “Adam is everything the brand stands for – fun, playful, sexy.” Selman also commented on the collaboration in a press release saying:
“Lingerie is something I’ve always wanted to design. So many of my collections have been influenced and inspired by lingerie detailing and fabrics, so I jumped at the chance when Rihanna approached me to collaborate with Savage X Fenty. Creating sexy pieces that empower and make you feel confident is at the core of everything I do, that is something Rihanna and I have always connected over.”
The “Down the Aisle” range has been specifically designed to be layered and mixed-and-matched. The intimates feature a delicate ruffle lace heart trim cupless bra paired with a strappy thong and strategically placed oversized satin bow. Rounding out this collection is a heart mesh ruffle bralette, a high-leg teddy and a cupless babydoll.
Garments from the “Locket Down” collection are available in the metallic colorways “Goji Berry Red” and “Black Caviar.” Items include a triangle bralette with fully functioning zipper cups, a high-leg bikini with a functioning front to back zipper, a garter belt, individual leg garters and ruffled restraints.
Take a look at the Adam Selman for Savage X Fenty Valentine’s Day collection’s campaign in the gallery below starring models Joan Smalls, Paloma Elsesser, Adesuwa Aighewi and Fiffany Luu. You can now purchase your favorite pieces at Savage X Fenty’s website where prices range from $16 to $84 USD.
While you’re here, don’t forget to check out the label’s limited-edition Xtra VIP Boxes.
- Dennis Leupold