Fashion

Rihanna's Savage X Fenty Launches a Valentine's Day Collection with Adam Selman

Watch the campaign video starring Rihanna, Joan Smalls, Paloma Elsesser, Adesuwa and Fiffany Luu.

By
64,000 Hypes

Rihanna's Savage X Fenty Launches a Valentine's Day Collection with Adam Selman

Watch the campaign video starring Rihanna, Joan Smalls, Paloma Elsesser, Adesuwa and Fiffany Luu.

Known for his bold feminine aesthetic and boundary-pushing designs, Adam Selman has teamed up with Rihanna for Savage X Fenty‘s first collaboration. The 19-piece Valentine’s Day capsule includes two different collections – “Locket Down” and “Down the Aisle” – that invoke Selman’s admiration for confident women who aren’t afraid to embrace their own definition of sexy.

“I couldn’t imagine anyone other than Adam [Selman] for Savage X Fenty’s first designer collaboration,” says Rihanna. “Adam is everything the brand stands for – fun, playful, sexy.” Selman also commented on the collaboration in a press release saying:

“Lingerie is something I’ve always wanted to design. So many of my collections have been influenced and inspired by lingerie detailing and fabrics, so I jumped at the chance when Rihanna approached me to collaborate with Savage X Fenty. Creating sexy pieces that empower and make you feel confident is at the core of everything I do, that is something Rihanna and I have always connected over.”

The “Down the Aisle” range has been specifically designed to be layered and mixed-and-matched. The intimates feature a delicate ruffle lace heart trim cupless bra paired with a strappy thong and strategically placed oversized satin bow. Rounding out this collection is a heart mesh ruffle bralette, a high-leg teddy and a cupless babydoll.

Garments from the “Locket Down” collection are available in the metallic colorways “Goji Berry Red” and “Black Caviar.” Items include a triangle bralette with fully functioning zipper cups, a high-leg bikini with a functioning front to back zipper, a garter belt, individual leg garters and ruffled restraints.

Take a look at the Adam Selman for Savage X Fenty Valentine’s Day collection’s campaign in the gallery below starring models Joan Smalls, Paloma Elsesser, Adesuwa Aighewi and Fiffany Luu. You can now purchase your favorite pieces at Savage X Fenty’s website where prices range from $16 to $84 USD.

While you’re here, don’t forget to check out the label’s limited-edition Xtra VIP Boxes.

Read Full Article
Photographer
Dennis Leupold
Share this article

What to Read Next

Savage X Fenty Launches Sportswear With Adam Selman as Executive Design Director
Fashion

Savage X Fenty Launches Sportswear With Adam Selman as Executive Design Director

With a campaign starring Precious Lee, Avani Gregg and more.
42,237 Hypes

EXCLUSIVE: How to Shop Rihanna's Savage X Fenty Sport Line in Advance
Fashion

EXCLUSIVE: How to Shop Rihanna's Savage X Fenty Sport Line in Advance

Get your wallets ready.
5,960 Hypes

Savage X Fenty Is "Breakin' Hearts" With Its Valentine's Day Collection
Fashion

Savage X Fenty Is "Breakin' Hearts" With Its Valentine's Day Collection

Comprised of lingerie, sleepwear and more.
2,762 Hypes


Rihanna Celebrates Game Day With Super Bowl LVII Collection for Savage X Fenty
Fashion

Rihanna Celebrates Game Day With Super Bowl LVII Collection for Savage X Fenty

Ahead of her anticipated halftime show performance.
11,256 Hypes



UPDATE: Sean Wotherspoon Teases New Look at Upcoming Sneaker With atmos and ASICS
Footwear

UPDATE: Sean Wotherspoon Teases New Look at Upcoming Sneaker With atmos and ASICS

The streetwear icon shared another shot of the collaborative GEL-Lyte III.
4,891 Hypes

'Stranger Things' Tops Netflix's List of Most Popular TV Shows in 2019
Film & TV

'Stranger Things' Tops Netflix's List of Most Popular TV Shows in 2019

‘Sex Education’ and ‘You’ season 2 also made the cut.
3,161 Hypes


The Sneaker Edit: The Best Winter Kicks From Nike, adidas and Balenciaga
Footwear 

The Sneaker Edit: The Best Winter Kicks From Nike, adidas and Balenciaga

Sneakers that will stand up to the cold.
11,821 Hypes

Nike Debuts the Air Aqua Rift, a Sneaker-Sandal Hybrid
Footwear

Nike Debuts the Air Aqua Rift, a Sneaker-Sandal Hybrid

A stylish update on the Air Rift sandal.
10,284 Hypes

diptyque's Chypre-Scented Eau Capitale Perfume Is an Ode to Paris
Beauty

diptyque's Chypre-Scented Eau Capitale Perfume Is an Ode to Paris

Accompanied by the limited-edition “Paris En Fleur” collection.
3,891 Hypes


Here Are 10 Affordable Pixi Skincare & Makeup Products You Need to Try
Beauty 

Here Are 10 Affordable Pixi Skincare & Makeup Products You Need to Try

Founder Petra Strand shares her top beauty tips with us.
8,104 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.