Rihanna's Savage X Fenty Launches a Valentine's Day Collection with Adam Selman
Watch the campaign video starring Rihanna, Joan Smalls, Paloma Elsesser, Adesuwa and Fiffany Luu.
Known for his bold feminine aesthetic and boundary-pushing designs, Adam Selman has teamed up with Rihanna for Savage X Fenty‘s first collaboration. The 19-piece Valentine’s Day capsule includes two different collections – “Locket Down” and “Down the Aisle” – that invoke Selman’s admiration for confident women who aren’t afraid to embrace their own definition of sexy.
“I couldn’t imagine anyone other than Adam [Selman] for Savage X Fenty’s first designer collaboration,” says Rihanna. “Adam is everything the brand stands for – fun, playful, sexy.” Selman also commented on the collaboration in a press release saying:
“Lingerie is something I’ve always wanted to design. So many of my collections have been influenced and inspired by lingerie detailing and fabrics, so I jumped at the chance when Rihanna approached me to collaborate with Savage X Fenty. Creating sexy pieces that empower and make you feel confident is at the core of everything I do, that is something Rihanna and I have always connected over.”
The “Down the Aisle” range has been specifically designed to be layered and mixed-and-matched. The intimates feature a delicate ruffle lace heart trim cupless bra paired with a strappy thong and strategically placed oversized satin bow. Rounding out this collection is a heart mesh ruffle bralette, a high-leg teddy and a cupless babydoll.
Garments from the “Locket Down” collection are available in the metallic colorways “Goji Berry Red” and “Black Caviar.” Items include a triangle bralette with fully functioning zipper cups, a high-leg bikini with a functioning front to back zipper, a garter belt, individual leg garters and ruffled restraints.
Take a look at the Adam Selman for Savage X Fenty Valentine’s Day collection’s campaign in the gallery below starring models Joan Smalls, Paloma Elsesser, Adesuwa Aighewi and Fiffany Luu. You can now purchase your favorite pieces at Savage X Fenty’s website where prices range from $16 to $84 USD.
While you’re here, don’t forget to check out the label’s limited-edition Xtra VIP Boxes.
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
Dennis Leupold
