ASICS Launches Partnership With Kiko Kostadinov
A long-term collaboration between the two.
Following previous collaborations between Kiko Kostadinov and footwear giant ASICS, the two have now revealed another ongoing partnership involving everything from advising to curation of new styles within the ASICS SportStyle division.
So far, the two have collaborated on a total of 10 silhouettes for both men and women, and the successful releases has brought Kiko Kostadinov onboard for a multi-year contract. As a result, the partnership sees the UB1-S Gel-Kayano 14 as its first release, arriving in two colorways. One features a blue/gray mesh base finished off with black and white panelling throughout. The other shoe sees a light grey mesh, paired with hot pink accents across the rear and mid-sole and beige patent leather.
“From day one, ASICS showed an openness and willingness towards the new ideas and new directions that the Kiko Kostadinov design team presented to them. Their trust in our vision is what has made this partnership such a success. We are deeply honored to be building further on this partnership with this new developmental initiative. It will allow us to integrate deeper within the ASICS brand, beyond relying on yesterday’s models of collaboration – affording us the space to approach our work through a more considered filter, with an eye towards tomorrow,” said Kiko Kostadinov about the new collaboration.
The UB1-S Gel-Kayano 14 will drop in the two new colorways in November. Stay tuned as an official release date surfaces.
