Designer Asata Maisé Gives Us an Inside Look at Her FW20 Drop
The sustainable collection boasts elevated wardrobe staples and one-off separates.
Modern-day couturier and sustainable designer, Asata Maisé is releasing an all-new, Fall/Winter 2020 drop comprised of elevated wardrobe staples and comfy, relaxed separates. Highlighting her ability to craft one-of-a-kind designs that pay homage to defining decades like the ‘50s, ‘60s and ‘70s, the collection boasts standout pieces that have been fashioned using deadstock fabrics, French Terry (made from organic cotton) and repurposed materials she’s been saving in her atelier.
“For this collection, I really wanted to make designs that are appropriate for the season and were pieces that I was inspired by,” she says on what influenced her design process for the FW20 drop. With that notion in mind, the Delaware-based designer sought to combine a subdued color-palette inspired by nature with a more, refined aesthetic. This newfound approach came to life in the form of reimagined patchwork pants, one iteration of her highly sought-after baguette bags along with a new belt-bag, as well as her first-ever French Terry hoodies emblazoned with a new logo designed in collaboration with artist Caroline David.
“As a designer, I’ve been wanting to expand and make things that are more relevant to how I feel, and I wanted to start with my logo. The first person I thought of to help was Caroline David, and I asked her to incorporate my initials to go with this whole aesthetic,” Asata says on how the artist created a whimsical logo by utilizing bold typography and earth-toned hues. In addition to the revamped logo, the latest drop (which was modeled by Asata’s favorite local talent) also showcases her signature design details that include exaggerated collars, streamlined silhouettes and playful uses of colors and prints.
Check out Asata Maisé’s new collection in the gallery above. The FW20 drop officially releases on November 27 and will be made available to shop on the designer’s site.
