LA-Based Knitwear Label Giu Giu Debuts FW20 "Frequenza" Lookbook
Influenced by the simplicity of Japanese culture.
Founded by Giuliana Leila Raggiani in 2013, Giu Giu is a fashion brand based in Los Angeles known for its knitwear. Inspired by Raggiani’s trip to Japan, the label’s Fall/Winter 2020 lookbook focuses on the concept of “seemingly mundane rituals, ‘the uniform’ and ephemera,” according to a press release.
Titled “Frequenza,” which is Italian for “frequency,” Raggiani’s latest designs are influenced by the synchronicity of a stone called moldavite. Standout styles include the Nonna sweater, and the Nonna turtleneck and pant set featuring a graphic print from a local Japanese newspaper. Other silhouettes like the Electro cardigan and Guardien vest have been added to the line, along with the Zeno Jones x Giu Giu God is My Source velour sweater and matching Halo pants. Rounding out the capsule are the accessories such as the Nonna Tabi socks made from organic cotton, as well as the “Air” Reflexology Five-Finger Socks constructed out of soft, sheer silk fabric.
Take a closer look at what to expect in the gallery above. Giu Giu’s FW20 “Frequenza” collection ranges from $23 to $445 USD and will be available to purchase online sometime this week.