It's "Game Time" With Gen-Z Underwear Brand Parade's Latest Collection
Introducing new sustainable fabrics, Silky Mesh and Freestretch.
Following a collaboration with BITE Beauty, Gen-Z underwear brand Parade has now unveiled its latest collection. Dubbed “Game Time,” the range takes inspiration from all dynamic, free-spirited women-identifying people.
Fronted by Ella Snyder, La’Shaunaue Steward and Summer Dawn, the collection features two styles made with the lingerie label’s new fabric, Silky Mesh. The soft and strong material is made to be extra light, breathable and distraction-free with Freestretch, an elastic technology that prevents your underwear from stretching or digging in. Colorways include electric and vibrant hues like lime green and candy pink, as well as deeper shades like midnight purple.
Available in two silhouettes, High Cut Thong and High Rise Cheeky, with prices ranging from $11 USD to $13 USD, Parade’s “Game Time” collection releases today on Parade’s web store.
For more underwear, check out Kim Kardashian’s new “Stretch Satin” collection for SKIMS.
- Chloé Horseman
- Ella Snyder, La’shaunae Steward And Summer Dawn
- Tracy Alfajora
- Hair Stylist
- Thomas Dunkin