Parade and BITE Beauty Team Up On Matching Underwear and Lipstick Duos
Coordinate from head to toe.
Parade, the underwear brand taking over Instagram, has enlisted BITE Beauty for a collection of size-inclusive briefs and thongs coordinated to a selection of BITE’s new Power Move Lip Crayons. Parade and BITE Beauty use sustainable materials and clean ingredients respectively, so their decision to team up is a logical — and colorful — one. The collaboration’s accompanying lookbook, shot by Stevie and Mada and starring drag queen West Dakota and model Roseline Lawrence, exemplifies both brands’ commitments to inclusivity.
The Cherrybomb Lip Set is a deep burgundy duo consisting of Parade’s Re:Play Thong and BITE’s creamy matte crayon in “Red Velvet.” The Balloon Lip Set pairs Parade’s signature bright red thong with BITE’s “Negroni” lipstick. Lastly, the Bite Lip Set is inspired by the rich shade of blackberry jam and includes the Re:Play Brief and an “Acai Smash” lip crayon.
Each Parade x BITE Beauty Lip Set retails for $32 USD. All duos are available exclusively on Parade’s website.
- Creative Director
- Cami Téllez
- West Dakota, Roseline Lawrence, Charlie Max, Ondine Vinao, Lyn Hersh