Converse to Launch Its First Genderless Apparel Collection Dubbed, "SHAPES"
“You define the clothes, the clothes don’t define you.”
Converse has announced that it will be releasing its first-ever gender-neutral apparel collection called “SHAPES.” The range caters to each individual’s body shape rather than a specific gender, as the shoe company believes that size is just a reference point and not an identity. Vice President Jonathan Tappan of global apparel at Converse said in a press release:
“When starting design from a non-traditional place, there are endless opportunities to reimagine everything from construction to sizing to materials. ‘SHAPES’ is the perfect example of how to meet the consumer in their element. By bringing functionality, inclusivity and comfort to everyday clothes, we believe we can really change the game.”
Garments in the collection are made out of 50 percent recycled cotton and 50 percent virgin cotton. The five core pieces include the Bubble crew, Box tee, short sleeve tee, Triangle Front chino and Triangle PO hoodie, offered in four sizes only (traditionally, there are 14 common sizes for men and women). Later this year, Converse will also launch the “Utility Fleece” and “Court Ready” collections geared towards the skate and basketball communities.
“SHAPES” ranges from $25 to $75 USD which will launch this summer, followed by “Utility Fleece” this fall and “Court Ready” in early 2021. For more of this brand, don’t forget to check out the latest “Sakura” Chuck 70 pack.
