Beauty

Show Your Eyelashes Some Love With Gucci Beauty's New Mascara L’Obscur

“It builds and builds, for eyes that are everything.”

By
1,256 Hypes

Show Your Eyelashes Some Love With Gucci Beauty's New Mascara L’Obscur

“It builds and builds, for eyes that are everything.”

Gucci Beauty has finally launched its Mascara L’Obscur which was previously used on the runway at Milan Fashion Week Fall/Winter 2020, giving models a “tear effect” look. Alessandro Michele shared the concept behind the latest product drop saying:

“I designed Mascara L’Obscur for an authentic person who uses makeup to tell their story of freedom, in their way. When we asked the talents to do the campaign, we looked for somewhat eccentric personalities who really wear their makeup in this way. We called it L’Obscur because this word balances charm and mystery.”

Known for challenging conventional beauty standards, the beauty line’s new buildable mascara was created for the bold, bright and beautiful. Its flexible elastomer brush and ultra-rich creamy texture allows the user to create different looks ranging from classic to bold. Inspired by Michele’s ideals, Gucci’s global makeup artist, Thomas de Kluyver, applies the mascara by handling the brush in different positions – vertically or horizontally – depending on the desired finish.

The Mascara L’Obsur in “Black” retails for $35 USD, which you can now purchase at Gucci Beauty’s website. In case you missed it, don’t forget to check out the label’s Éclat De Beauté Effet Lumière Face Gloss.

Read Full Article

What to Read Next

Take An Official Look at Drunk Elephant's Upcoming Hair & Body Collection
Beauty

Take An Official Look at Drunk Elephant's Upcoming Hair & Body Collection

Featuring four haircare products and three body care items.
1,975 Hypes

PUMA Supports Women and Girls in Sports for International Women's Day
Footwear

PUMA Supports Women and Girls in Sports for International Women's Day

The brand is giving away ultraviolet laces with every footwear purchase.
2,739 Hypes

15 Bob Hairstyles to Give You All the Short Hair Inspo
Beauty 

15 Bob Hairstyles to Give You All the Short Hair Inspo

The ultimate cool-girl haircut.
65,120 Hypes

Converse Unveils a Blossoming "Sakura" Chuck 70  Pack Just in Time for Spring
Footwear

Converse Unveils a Blossoming "Sakura" Chuck 70 Pack Just in Time for Spring

Add both colorways to your sneaker rotation.
410,809 Hypes

The Best Celebrity Style This Week: Kaia Gerber, Stormi & Kylie Jenner and More
Fashion 

The Best Celebrity Style This Week: Kaia Gerber, Stormi & Kylie Jenner and More

From models’ off-duty looks to our favorite toddler street style.
2,180 Hypes

Watch Thom Browne's FW20 Show at Paris Fashion Week
Fashion

Watch Thom Browne's FW20 Show at Paris Fashion Week

Did the designer top last year’s notorious dolphin shoes?
1,288 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.