Fashion

PRISM² Is Changing Shapewear as We Know It

With pieces that double as sportswear and swimwear.

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PRISM² Is Changing Shapewear as We Know It

With pieces that double as sportswear and swimwear.

London-based label PRISM² has just released its new lookbook featuring multi-functional separates ranging from bras, sportswear and swimwear. Since launching last November, the label’s founder Anna Laub has developed its own unique fabric in order to create a fabric that both minimizes waste, and uses eco-dye technique certified by Greenpeace.

The new collection features a wide variety of pieces that double as sportswear, shapewear or swimwear, using a 3D knitting process that makes the garments quick-dry, breathable and chlorine resistant. For the lookbook, PRISM² has tapped Paloma Elsesser and Stella Jones, showcasing each of the pieces in a multitude of colorways.

Set to launch on Monday July 6, the collection will release at retailers including Browns Fashion and MATCHESFASHION, and the label’s own website, www.prismlondon.com. The pieces come in only one size, which fits a UK 6 through 16. Prices start at £35 GBP ($43 USD). See the full lookbook in the gallery above.

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