Jorja Smith's New Music Video Addresses the Black Lives Matter Movement
Watch “By Any Means” here.
UPDATE (August 10, 2020): Following up her new single “By Any Means,” a tribute to the Black Lives Matter movement, Jorja Smith has shared its accompanying music video. The title track off Roc Nation’s upcoming social justice-themed project, Reprise, the video is a visual portrait of the Black community in the UK.
Smith shared on Twitter with the release, “Big big thanks to all my family and friends involved and everyone I met along the way that came out for this video. I can’t help but smile or cry when I watch.”
Watch “By Any Means” above.
ORIGINAL STORY (July 30, 2020): British singer-songwriter Jorja Smith has released a new single, “By Any Means,” a bittersweet ballad reflecting on the Black Lives Matter movement. In a statement, Smith explained that the inspiration for the song “came from going to the Black Lives Matter protest and leaving thinking, what can I do to keep this conversation going? It’s not just a post on social media, it’s life.”
“By Any Means” is the lead track off Roc Nation’s upcoming project, Reprise, a collection of songs by multiple artists that address social justice. A portion of the proceeds from the compilation will be donated to organizations that support victims of police brutality, hate crimes and other civil rights violations.
Stream “By Any Means” by Jorja Smith below, and stay tuned for Roc Nation’s Reprise.