Levi's Releases Its Most Sustainable Jeans To Date

Featured on the women’s High Loose and the men’s 502.

After five years of research in circular denim design, Levi’s has officially launched its most sustainable jeans ever. As part of its Wellthread™ collection, the brand has incorporated a new natural material called Circulose developed in Sweden by re:newcell.

For those who are hearing about Circulose for the first time, this specific material is repurposed out of discarded cotton textiles from worn-out denim jeans. The process involves breaking down the unwanted fabric in water, while the color of the material is stripped away using eco-friendly bleach. Once the mixture dries up, it leaves behind a sheet of Circulose, which turns into viscose fiber. Afterward, the material is combined with cotton and woven into a new fabric.

Featured on the women’s High Loose and the men’s 502, the garments are made out of 20 percent recycled denim, 20 percent sustainably sourced viscose and 60 percent organic cotton sourced from Turkey. Take a closer look at both styles in the lookbook above and the gallery below.

Levi’s Recycled Denim Women’s High Loose and Recycled Denim Men’s 502 retail for €140 EUR (approximately $160 USD) each, which you can now purchase online and via the brand’s app.

In case you missed it, check out the label’s latest collaboration with Golf Wang.

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