Footwear

Nike Invites Guest Designer Jade Macpepple-Jaja to Rework the Air Max 95

Dedicated to the strength and beauty of Black women.

By
3,399 Hypes

Nike Invites Guest Designer Jade Macpepple-Jaja to Rework the Air Max 95

Dedicated to the strength and beauty of Black women.

For the latest Nike By You drop, the Swoosh brand has tapped London-based guest designer Jade Macpepple-Jaja to rework the Air Max 95. Known as the Street Lawyer on Instagram, Macpepple-Jaja grew up with a passion for clothes, sneakers, writing and justice. This led her to her career in law while still pursuing her creative side.

Dubbed the “INC.” sneaker, the AM95 features shades of pastel pink, cream, white and black throughout. Macpepple-Jaja said that her design was inspired by her personal style and her desire to “show [the] strength and beauty of Black women, with the gradient of colors representing the various forms and shades of that beauty.” Additionally, her intent for this silhouette is “to show strength but also represent the necessity for diversity, inclusivity and equal opportunities for all across all industries and professions.”

Limited to 350 pairs, Jade Macpepple-Jaja’s Nike By You Air Max 95 “INC.” retails for £154.95 GBP and will be available to purchase from July 31 to August 10 via Nike UK’s website.

Read Full Article

What to Read Next

Champion Introduces Eco-Friendly Streetwear Inspired by Upcycling
Fashion

Champion Introduces Eco-Friendly Streetwear Inspired by Upcycling

The “Re:Bound” range is made with 45 percent pre-consumer recycled cotton.
1,882 Hypes

Apple and Bose Are Being Sued for Allegedly Copying Koss' Wireless Headphone Tech
Tech

Apple and Bose Are Being Sued for Allegedly Copying Koss' Wireless Headphone Tech

Along with JLab, Plantronics and Skullcandy.
1,587 Hypes

TikTok Announces Plans to Open Up Its Algorithm & Moderation Policies
Tech

TikTok Announces Plans to Open Up Its Algorithm & Moderation Policies

Challenging its rivals to become more transparent.
300 Hypes

ASICS to Launch Reusable Face Masks Designed For Runners
Health

ASICS to Launch Reusable Face Masks Designed For Runners

Keeping athletes protected and safe from COVID-19.
727 Hypes

Dunkin' Donuts Turns Its Popular Coffee Drinks Into Cereal
Food

Dunkin' Donuts Turns Its Popular Coffee Drinks Into Cereal

A crunchy version of your favorite caramel macchiato and mocha latte.
7,998 Hypes

Sundae School Escapes From Reality Through Its Pre-Fall 2020 "The Butterfly Dream" Collection
Fashion

Sundae School Escapes From Reality Through Its Pre-Fall 2020 "The Butterfly Dream" Collection

Daydreaming of a world where in-person interactions are normalized.
726 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.