Nike Invites Guest Designer Jade Macpepple-Jaja to Rework the Air Max 95
Dedicated to the strength and beauty of Black women.
For the latest Nike By You drop, the Swoosh brand has tapped London-based guest designer Jade Macpepple-Jaja to rework the Air Max 95. Known as the Street Lawyer on Instagram, Macpepple-Jaja grew up with a passion for clothes, sneakers, writing and justice. This led her to her career in law while still pursuing her creative side.
Dubbed the “INC.” sneaker, the AM95 features shades of pastel pink, cream, white and black throughout. Macpepple-Jaja said that her design was inspired by her personal style and her desire to “show [the] strength and beauty of Black women, with the gradient of colors representing the various forms and shades of that beauty.” Additionally, her intent for this silhouette is “to show strength but also represent the necessity for diversity, inclusivity and equal opportunities for all across all industries and professions.”
Limited to 350 pairs, Jade Macpepple-Jaja’s Nike By You Air Max 95 “INC.” retails for £154.95 GBP and will be available to purchase from July 31 to August 10 via Nike UK’s website.