Louis Vuitton Creates "Heaven on Earth" in FW20 Menswear Campaign
Enter the mind of Virgil Abloh.
For his latest campaign for Louis Vuitton, men’s artistic director Virgil Abloh captures “Black Imagination.” Described as “the transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black identities through history, and creating an encouraging Black consciousness for the present and the future,” the concept is emphasized through the Fall/Winter 2020 imagery photographed by Tim Walker.
Dubbed “Heaven on Earth,” the collection visualizes a utopian and surrealistic environment that reflects the sky, adding Abloh’s playful element of boyhood, which we’ve seen engrained in the designer’s previous collections. Capturing the models “evading constraint, territory and possession,” Abloh explains that they “are dreamlike bodies floating across a sky observed universally across borders and belief.” The collection is also a reflection of some of Abloh’s core values at Louis Vuitton, with a goal to create a “dream world” without prejudice, and to inspire inclusivity and unity-in-diversity. The subject of “Black Imagination” is shown through Black representation, tapping a handful of young creatives to amplify their voices, starring British actor Michael Ward and Ghanian model Ottawa Kwami as part of the cast.
The collection itself presents a casual and laid-back approach to tailoring, marrying tapered silhouettes with streetwear-inspired pieces like jackets and trainers. Filled with dreamy blue sky prints, textures and color, the range strays away from the traditional, and presents a new and refined take on the classic suit.
Take a look at the Louis Vuitton Fall/Winter 2020 menswear lookbook in the gallery above.