NYC Salon White Rose Collective Offers Sliding-Scale Haircuts
For many, pandemic-related financial hardships mean self-care is no longer a priority.
As the United States continues to brave the coronavirus pandemic, many have chosen to put once-routine beauty appointments, such as haircuts and manicures, on hold for both health and financial reasons. In June, the Wall Street Journal reported that over 40 million unemployment claims were filed in the U.S. from mid-March to the end of May. As countless Americans struggle to make ends meet, self-care takes a backseat to paying rent.
For this reason, New York City‘s White Rose Collective is now offering sliding-scale haircuts to its existing clients who are currently unemployed. Though color appointments aren’t included in the initiative, existing customers can pay what they want for a cut from any stylist. In addition, all profit from these haircuts will go directly to the stylists.
“Our clients have always been so supportive of us, so it’s important that they feel supported [right] now,” salon founder Teddi Cranford told Vogue. “If you aren’t giving back to your community during a time like this, then what are you doing? Our surrounding community is what keeps a small business alive,” she added.