For its latest release, luxury fashion house Fendi is all about the senses, releasing its new FENDIFRESIA Pink bag that comes with its own scent.
Last year, Fendi launched the yellow version of the trendy baguette bag, and this season the piece arrives in a bubblegum pink hue accompanied by a unique and exclusively developed fragrance by master-perfumer Francis Kurkdjian. Floral and cheerful, the scent is an interpretation of the bag itself, which arrives in the regular Baguette as well as the Nano Baguette and a card case. All crafted in Selleria Cuoio Romano leather, the bags are the ultimate luxury pieces to add to your rotation.
Presented through FENDI synaesthesia, the collection also comes with a video that is the synthetic interpretation of the fragrance and bag by Roman StudioAIRA! who created the video exclusively for the house.
Take a look at the campaign video in the gallery above, and stay tuned as the Fendi Pink Scented Collection will be available at select boutiques worldwide as well as online starting from today. The collection will launch in Japan and Korea on October 1st.