LOEWE Brings the Garden To Your Home With Its New Range of Scents
Incorporated into its candles, diffusers and more.
LOEWE has launched a new selection of scents arriving in the form of home fragrances, candles, candlesticks, rattan diffusers and soaps. With the creative direction of Jonathan Anderson, the Spanish fashion label’s in-house perfumier Nuria Cruelles has formulated 11 different aromas – honeysuckle, beetroot, juniper berry, tomato leaves, coriander, liquorice, the scent of marihuana, luscious pea, oregano, cypress balls and ivy – inspired by vegetables you can grow in your own garden.
“There is an intimacy and a coziness, but also a celebration of the natural world, to these candles that I find both timely and timeless,” Anderson said in a press release. A standout item in the collection is the handcrafted ceramic candle, which was inspired by Greek drinking vessels from the 5th century BC made out of natural ingredients. In collaboration with photographer Erwan Frotin, each scent’s packaging boasts a photograph of the plant’s flower on a colored background on the corresponding box.
Take a look at the offerings in the gallery above. LOEWE’s Home Scents are now available at select LOEWE stores worldwide and online.