Food

KAWS' COMPANION Takes Over Reese's Puffs Cereal Box

Meet KAWSPUFFS.

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19,212 Hypes

KAWS' COMPANION Takes Over Reese's Puffs Cereal Box

Meet KAWSPUFFS.

KAWS has joined forces with Reese’s Puffs for his first-ever cereal collaboration. Arriving shortly after the artist’s latest HOLIDAY installation in Singapore, the team-up features two limited-edition box designs, along with an augmented reality (AR) game featuring his signature COMPANION figure.

One of the boxes comes in Reese’s iconic orange hue, with COMPANION pictured jumping into a bowl of cereal. Each box comes with a QR code that leads fans to the AR game. This iteration of the partnership is now available stateside for $3.99 USD per box.

Meanwhile, the second edition comes in a blue color to highlight the nighttime mode that can be found within the 24-hour AR experience. The limited box is set to drop on November 17 online for $49.99 USD a box. KAWS is also making select collectors’ boxes available, which can be won by achieving high scores within the KAWSPUFFS AR game.

Take a closer look at the KAWS-designed boxes below.

 

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