Les Girls Les Boys' SS21 Campaign Celebrates Unapologetic Modernity
Featuring new lingerie and sportswear styles for the upcoming warmer months.
Last month, Les Girls Les Boys released its Spring/Summer 2021 lingerie and loungewear essentials. Now, the brand has returned with more SS21 offerings along with an empowering campaign.
“At Les Girls Les Boys, we believe in making your own rules, in life and style, and having fun with them,” said the label’s MBE, founder and creative director Serena Rees in a press release. “Modern notions of identity and gender are fluid and we continue to explore this through self-expression and an unfiltered view of fashion and beauty.”
Standouts from the collection include Les Girls Les Boys’ first sports bra available in black and sunset yellow. Elsewhere, nylon styles have been reworked in exciting new colorways, while bodywear garments are made of sustainable bamboo. In lingerie, bras and underwear are crafted from 100 percent woven cotton. Inspired by static TV screens, the brand has unveiled a new trippy print, which can be found on the barely-there mesh lingerie pieces and statement catsuit.
Starring Sheerah Ravindren, Ethan Samuel Jacobs, Ellie Hoskyns-Abrahall and Laura Chova, the SS21 campaign features scribbles of the talents’ answers to the question: “What do identity and self-assurance mean to you?” Take a look at the imagery above lensed by Maxime Imbert.
The full interviews with Ravindren, Jacobs, Hoskyns-Abrahall and Chova will be shared on Les Girls Les Boys’ website throughout the season.
- Maxime Imbert
- Lola Chatterton
- Push Button Generation
- Sheerah Ravindren, Ethan Samuel Jacobs, Ellie Hoskyns-Abrahall, Laura Chova