Fashion

Cartier's Classic Santos Wristwatch Takes the Spotlight in "The Culture of Design" Campaign

Consider adding this iconic style to your watch lineup.

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1,110 Hypes

Cartier's Classic Santos Wristwatch Takes the Spotlight in "The Culture of Design" Campaign

Consider adding this iconic style to your watch lineup.

Following the making behind its Love bracelet, Cartier has unveiled the latest product taking center stage in its “The Culture of Design” campaign. Created in 1904, the Santos de Cartier was the first modern watch intended to be worn on the wrist.

The style comes with a square dial and features rounded angles. Harmoniously curved horns and visible screws give the watch a unique look, while the winding crown is set with a blue spinel or a sapphire for the other iterations. Additionally, the patented QuickSwitch system optimizes the changing of the wristband. Elsewhere, the metal bracelet is incorporated with patented SmartLink technology, which allows you to adjust the length without using tools.

Take a closer look at the campaign imagery above. You can purchase your very own Santos de Cartier via the label’s website.

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