Burberry Explores the Indoors and Outdoors in SS21 Campaign
Shot by none other than Juergen Teller.
Those who tuned into Burberry‘s Spring/Summer 2021 “In Bloom” show back in September 2020 will remember that the runway took place in the woods. Revisiting the collection, creative director Riccardo Tisci has now tapped photographer Juergen Teller to capture the contrast between nature and fashion.
“I wanted to create this incredible experience bringing together fashion, art, music, technology, live performance and to then explore the dialogue they have with each other. I have always been inspired by the concept of duality,” Tisci comments on the campaign in a press release. Teller adds: “I loved Riccardo’s idea to combine these types of images with ones shot in a studio. The forest where the show was set had this really strong aesthetic so mixing together the nature of that location with the studio was a really intriguing way to visualize a campaign.”
Keeping the concept of duality and juxtaposition in mind, visuals shot indoors and outdoors are placed side by side. Models like Anok Yai and He Cong are spotted in trench coats reimagined with vibrant prints, while menswear offerings include outdoor-ready jackets. Taking the spotlight is the Pocket Bag collection, which features designs inspired by items from the Burberry archive.
Take a full look at Burberry’s SS21 campaign in the gallery above.
