Footwear

Hailey Bieber Is Superga's New Global Ambassador

“It’s timeless and classy and I feel it perfectly matches my personal style.”

4,368 Hypes

Hailey Bieber Is Superga's New Global Ambassador

“It’s timeless and classy and I feel it perfectly matches my personal style.”

Italian sneaker brand Superga has just revealed that Hailey Bieber is the new global ambassador for the Spring/Summer 2021 season. Since kicking off her modelling career on the runway in 2014, Hailey has become a style icon with enviable street style, making her the perfect face of the footwear label.

“Superga is synonymous with Italy so when I was asked to become Superga’s new ambassador, I immediately
thought about how it’s one of my favorite countries – I spent a part of my honeymoon there! I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style,” said Hailey Bieber.

To reveal the partnership, Hailey stars in a campaign shot in New York City by an all-female team including Stevie Dance‘s photography and styling by Gabriella Karefa-Johnson, who dresses Hailey in classic Superga styles as well as new shapes and styles.

Take a look at the campaign in the gallery above.

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