Lanvin Unveils Its SS21 "Yu Garden" Campaign Starring Paris Hilton
Lensed by none other than Mert Alas and Marcus Piggott.
“When we began discussing this campaign, I knew I wanted to portray Paris Hilton in a way that she has never been seen before. She is quite known for her long blonde hair and glimmery style and we wanted to shed light on her ability to transform – much like a swan,” Lanvin’s Creative Director Bruno Sialelli said in a press release. He added: “As the originator of the influencer movement and the idea of ‘famous for being famous,’ I wanted to show the world how far she has come in the industry that she created. We stripped back the styling and allowed her natural beauty to be captured.”
The collection, which was unveiled on the runway at Yu Garden in China back in October 2020, explores the “exchange between the old and the new” as well as “heritage and the contemporary.” Lensed by Mert Alas and Marcus Piggott, Hilton is portrayed as the “modern-day swan” – an influencer. Inspired by portraits of New York City’s society women in the ’50s, the media personality showcases the label’s archive silhouettes such as the deep V gown, sleek trench coat, pastel pink floral dress and burgundy leather jacket. Hilton’s looks are completed with statement eyewear pieces and bold, chunky jewelry.
Take a look at Lanvin’s SS21 campaign above.
- Mert Alas And Marcus Piggot
- Creative Director
- Bruno Sialelli
- Carlos Nazario
- Jimmy Paul And Etienne Ortega