Food

Starbucks Japan Introduces Color-Changing Cups

A portion of proceeds will benefit LGBTQ+ non-profit ReBit.

By
864 Hypes

Starbucks Japan Introduces Color-Changing Cups

A portion of proceeds will benefit LGBTQ+ non-profit ReBit.

Starbucks Japan is launching a drinkware collection of color-changing cups. The coffee chain will donate 10 percent of proceeds from the rainbow offerings to non-profit ReBit, a Japanese initiative that promotes diversity education in high schools through classes on inclusion and LGBTQ+ issues.

The cups arrive in four base shades — yellow, pink, blue and green — that change color depending on temperature and light exposure, similar to a mood ring. The vessels can hold both hot and cold drinks, and are emblazoned with Starbucks’ instantly recognizable logo. Each cup is packaged in a special carrying bag that comes with a sticker reading “NO FILTER,” a nod to freedom of self-expression.

Starbucks’ color-changing cups retail for ¥2,860 JPY (approximately $26 USD) and launch at the Starbucks Japan website on April 18.

Read Full Article
Share this article

What to Read Next

Fiskars Teams Up With Designer Maria Korkeila for First-Ever Clothing and Accessories Collection
Fashion 

Fiskars Teams Up With Designer Maria Korkeila for First-Ever Clothing and Accessories Collection

Garden wear with a streetwear sensibility.
602 Hypes

These Sheets of Dehydrated Body Wash Will Dissolve in Your Shower
Beauty

These Sheets of Dehydrated Body Wash Will Dissolve in Your Shower

Meet Plus, a new eco-friendly personal care label offering dissolvable packaging, leaving zero waste behind.
1,181 Hypes

Filippa K Introduces Minimalist Styles for SS21
Fashion

Filippa K Introduces Minimalist Styles for SS21

Must-have loungewear items, top-and-bottom sets and more.
699 Hypes

Sarah Andelman's JUST AN IDEA Launches Collectible Books Celebrating Creatives
Art

Sarah Andelman's JUST AN IDEA Launches Collectible Books Celebrating Creatives

The inaugural collection features the likes of Nicole McLaughlin, Sho Shibuya and more.
496 Hypes

Angel Chen Channels Inner "Dragon Lady" on FW21 Runway
Fashion

Angel Chen Channels Inner "Dragon Lady" on FW21 Runway

Featuring collaborative footwear styles with vegan label Rombaut.
466 Hypes


More ▾