Beauty

A24 Is Launching a Beauty Brand Inspired by 'Euphoria'

A job posting from the production company hints at its next venture.

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A24 Is Launching a Beauty Brand Inspired by 'Euphoria'

A job posting from the production company hints at its next venture.

A24, the buzzy production company behind sleek hits including Euphoria and Uncut Gems, seems to be launching a beauty brand. According to a job posting on Greenhouse, the company is seeking a Director of Operations and Supply Chain for Rules Beauty, a “new A24 portfolio company focusing on the beauty space.”

The listing goes on to specify that “The Director of Operations + Supply Chain will lead and manage all operational activities for Rules Beauty.” Though A24 hasn’t revealed additional details on the brand, its name seems to be a reference to Euphoria characters Jules and Rue — here’s hoping the line will offer ways to re-create the show’s bedazzled looks.

A24 previously launched a line of merchandise, much of which is sold out. The company also partnered with Joya on a line of movie genre-inspired candles. If Rules Beauty does indeed become a reality, it’s sure to be a hit. Stay tuned as more information surfaces.

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