Casablanca x New Balance Continue Partnership With Bold 327 and 237 Sneakers
Debuted with a campaign fronted by tennis star Coco Gauff.
Casablanca and New Balance are continuing their ongoing partnership centered around the 237 and 327 sneakers. This time around, the two silhouettes are showcased through a campaign featuring tennis star Coco Gauff.
Contrasting the previous pastel iterations, the new designs are dressed in bold red and green hues. Each sneaker is highlighted with Casablanca’s monogram pattern around the heel and mudguard, while the look is contrasted with red “N” branding on the sides.
The accompanying campaign, currently teased with a black-and-white image of Coco Gauff, will feature the tennis player in her hometown of Miami. “Casablanca and I are thrilled to have Coco Gauff as an ambassador for the Casablanca x New Balance 327/237 campaign,” Casablanca’s Charaf Tajer shares in a press release. “Coco is a brilliant athlete who, at the age of just 17, has the world at her feet. She has continuously shown integrity and elegance, both on and off the court. Coco is already a role model for her generation, and it has been a privilege for us to be able to work with her on this campaign.”
Take a closer look at the collaborative shoes via the gallery above. Priced at $170 USD and $195 USD respectively, the 237 and 327 will be available via Casablanca’s web store on May 21, with a wider release to come on May 28.
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