Fashion

Gucci's Latest Collaborative Visual Series Honors the Black British Experience

Highlighting the house’s signature handbags like the GG Marmont, Jackie 1961 and more.

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699 Hypes

Gucci's Latest Collaborative Visual Series Honors the Black British Experience

Highlighting the house’s signature handbags like the GG Marmont, Jackie 1961 and more.

Gucci has unveiled a brand new photo and essay series dubbed To me, you are Beloved. In collaboration with creative agency A Vibe Called Tech and independent Black-owned storytelling platform Roundtable, the images highlight the Italian fashion house’s signature handbags including the Dyonisus, GG Marmont, Gucci Horsebit 1955 and Jackie 1961.

In celebration of Black British identity, inheritance and family history, the project stars four sets of Black British creatives and entrepreneurs: singer-songwriter and performer K Soul, British-Congolese siblings and musicians Brian Nasty and Joviale, mother and daughter duo Djenaba (Damsel Elysium and Lisa Elde), as well as Internet personality Miss Jason. Lensed by Delali Ayivi, the stunning visuals are accompanied by essays by four Black women writers.

To me, you are Beloved is a love letter to being Black and British. By having the talent recreate old family photos, we wanted to create space to talk about Black identity and history in a fun way,” Roundtable‘s Editor-in-Chief and Founder Wase Aguele shares in a press release. “The team for the project was led by young women of color who are relatively early in their careers – something that’s important to us at Roundtable Journal. We hope we’ve created a project that makes people feel seen. We’re grateful to Gucci and A Vibe Called Tech for the opportunity.”

Take a closer look at the series in the gallery above. Head over to Roundtable‘s website to learn more about To me, you are Beloved.

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Photographer
Delali Ayivi
Art Direction
Zoe Alakija And Wase Aguele
Stylist
Simone Konu Rae
Set Designer
Bubby Nurse
Hair Stylist
Karla Quinonez Leon
Make-Up
Michelle Leandra
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