Culture

Take a Look Inside Copenhagen-Based Design Brand FRAMA's L'Auberge Hotel

A digital reflection of the physical universe that the label represents.

4,005 Hypes

Take a Look Inside Copenhagen-Based Design Brand FRAMA's L'Auberge Hotel

A digital reflection of the physical universe that the label represents.

Inspired by traveling within our imagination, Copenhagen-based design brand FRAMA created its very own digital hotel called L’Auberge.

The mesmerizing and dreamlike space is a “digital reflection of the physical universe that Frama represents,” the label stated. Envisioning a surreal, ever-evolving hotel, L’Auberge features a modern aesthetic. The lobby conveys an immediate sense of home with its natural design elements. Organic and untreated materials such as wood, marble, clay, terracotta, sand and glass can be found throughout the vicinity, which provides guests with a sense of calm.

Surrounded by a landscape of infinite sandy dunes, the L’Auberge suite boasts geometric openings carved into the walls and ceiling. Meanwhile, the outdoor lounge area is the perfect spot to enjoy your coffee in the morning while watching the sunrise or roast some marshmallows while stargazing at night.

Take a closer look at the interiors above. Head over to FRAMA’s website to learn more about L’Auberge.

 

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