Beepy Bella Creates a Surrealist, Shoppable Dreamscape for First-Ever Pop-Up
“Day Dreams” marks Isabella Lalonde’s first experiential event in New York City.
The vibrant universe of Beepy Bella is a transfixing utopia bursting with magic, fairies, mushrooms and forests. As a way to bring this fantastical dreamscape to life and merge surrealism with reality in a tangible setting, Isabella Lalonde, the visionary designer and artist behind her handcrafted jewelry line is launching the brand’s first-ever pop-up in New York City.
The experiential pop-up, appropriately named “Day Dreams” is a manifestation of Isabella’s brilliancy and is a nod to how daydreaming has played a vital role in cultivating her brand through forming her best ideas as she drifts off into sleep. Located at 2 Rivington Street between Bowery and Chrystie Street, the shoppable dreamscape will take form as performance art and will feature tangible works of art throughout the space — like giant cotton clouds, large-scale canvas flowers and larger-than-life mushrooms — all created by a variety of commissioned artists from within the Beepy Bella world.
Attendees of the pop-up will be able to shop personal, one-of-a-kind Beepy Bella pieces like never before seen necklaces, earrings, rings, signature trucker and bucket hats along with strawberry, frog and mushroom candles, vintage collectibles, and custom polaroid frames.
The experiential event will be open from July 2 to July 3.
Beepy Bella “Day Dreams” Pop-Up
2 Rivington Street
New York, NY 10002