Travis Scott and Kim Jones Debut Dior Men's Summer 2022 Collection at PFW
Inspired by the house’s deep-rooted connection to Texas.
Presented at Paris Fashion Week on June 25, Dior Men’s Summer 2022 collection was created in collaboration with Grammy-nominated artist, songwriter, producer, business mogul and designer, Travis Scott.
“From the stage to the music, it was never just about the clothes but about the experience,” Scott shared with Vogue. “It’s how you see and hear it, how you see the music,” he commented on the runway show, which was inspired by Christian Dior‘s deep-rooted connection to Texas. “It’s about taste, isn’t it?” Jones told Scott. “Some people have it, some don’t. Luckily you do!”
Influenced by the diverse Texan landscape, looks are covered in rattlesnake patterns and desert flowers. Elsewhere, the house’s signature toile de Jouy has been given a cactus makeover, while select tops are dressed in ghostly motifs. “They’re imaginary things that kind of pop up in my head, and I draw them by hand,” Scott said. “These are knitted by hand, which is so f*cking nuts. It’s crazy.” Meanwhile, the Dior Saddle Bag has been reimagined with a solid stirrup handle.
In addition, Jones and Scott teamed up with artist George Condo on a range of hand-painted shirts set to be auctioned off to raise funds for scholarships for future designers. “Travis told me he was starting a foundation for kids to go to Parsons. If we do this with Dior, there’s such a voice around it,” Jones explained. “If I were going to college now, I wouldn’t be able to afford to do it. It’s so expensive, and in America, it’s even more expensive. You come out with a hundred-grand debt before you’re even done.”
Watch the full Dior Men’s Summer 2022 runway show above.
