Culture

HYPEBAE Celebrates Pride Month by Exploring the Diversity of Love

The Chinese LGBTQ+ community shares what “pride” means to them.

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306 Hypes

HYPEBAE Celebrates Pride Month by Exploring the Diversity of Love

The Chinese LGBTQ+ community shares what “pride” means to them.

Earlier this month, HYPEBAE CN debuted its latest editorial centered on handwritten love letters. Continuing the Pride Month festivities, the Chinese LGBTQ+ community has once again been invited to star in our “LOVE IS LOVE” editorial celebrating the diversity of love.

Starring RHIYAN, Xie, Kennie, Jinjing, Eils and Candle Eyelash, the group of creatives are seen dressed in eye-catching adidas Originals apparel and footwear. In the video below, each talent shares their take on six words – “pronoun,” “gender,” “discrimination,” “love,” “freedom” and “pride” – based on their personal experience as a member of the LGBTQ+ community.

“We are just trapped in different bodies,” one comments on “gender,” while another says, “Accept who you are.” When talking about “discrimination,” one individual expresses, “I always believe that being different and special is a compliment.” The visual ends with all of the talents expressing their individuality. “The queers need a grand celebration to release their glamorous energy. The world needs to see us through such a powerful and energetic rally.”

Watch the clip below and scroll through the editorial images above. Head over to HYPEBAE CN for the full feature.


Special thanks to adidas Originals.

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Art Direction
Leah Ying Lin
Set Designer
Leah Ying Lin
Director
Tage
Editor
Tage
Photographer
Anqi Li
Hair Stylist
Yinshuo
Make-Up
Kira
Stylist
Yiwei
Model
Kennie, Candle Eyelash, Rhiyan, Xie, Eils, Jinjing
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