HyunA Is The New Face of Loewe
The K-pop star has been officially named global ambassador of the house.
The Korean singer-songwriter and P NATION signee has been loved for her distinct style in both fashion and music. Some of her recent hits include I’m Not Cool, which is led by a track of the same title that has sparked viral dance challenges on TikTok.
“Very much looking forward to this exciting partnership and working closely together,” Jonathan Anderson commented on the new announcement. HyunA added that this new appointment is “truly an amazing honor for [her]” and that she is “looking forward to seeing amazing projects from Loewe.” As the house’s new ambassador, the artist will appear in campaigns promoting collections spanning apparel, accessories and more.