Fashion

HyunA Is The New Face of Loewe

The K-pop star has been officially named global ambassador of the house.

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1,422 Hypes

HyunA Is The New Face of Loewe

The K-pop star has been officially named global ambassador of the house.

K-pop star HyunA is now the latest global brand ambassador for Loewe.

The Korean singer-songwriter and P NATION signee has been loved for her distinct style in both fashion and music. Some of her recent hits include I’m Not Cool, which is led by a track of the same title that has sparked viral dance challenges on TikTok.

“Very much looking forward to this exciting partnership and working closely together,” Jonathan Anderson commented on the new announcement. HyunA added that this new appointment is “truly an amazing honor for [her]” and that she is “looking forward to seeing amazing projects from Loewe.” As the house’s new ambassador, the artist will appear in campaigns promoting collections spanning apparel, accessories and more.

HyunA joins the growing list of Korean celebrities being named as global ambassadors for brands like Tiffany & Co. (Rosé), Louis Vuitton (BTS) and Dior (Jisoo), among others.

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