Balenciaga Deletes All Posts on Social Media Channels
Could Demna Gvasalia be taking an approach similar to Bottega Veneta’s?
Although not much is known just yet, we’re expecting the move to be related to the brand’s anticipated haute couture show scheduled for next week. Considering that the upcoming collection will be Balenciaga’s first couture lineup in 53 years, the brand is most likely preparing a big revamp across its social channels. This reminds us of when Bottega Veneta deleted all of its social media accounts, opting for a word-of-mouth strategy and star-studded digital journal issues instead.
In addition to Instagram, Balenciaga has removed all content on its Twitter and Facebook feeds. We’ll have to wait and see what the Gvasalia-helmed label has planned – stay tuned for the couture show to be revealed on July 7.