Vetements' New Brand, VTMNTS, Has Arrived
Guram Gvasalia finally unveils his highly anticipated “secret project.”
Last month, Vetements announced that it had a “secret project” coming soon. Now, the label’s co-founder Guram Gvasalia and the Gvasalia Foundation have finally unveiled what they have been working on.
VTMNTS, a new brand under Vetements, made its debut earlier today with a Spring/Summer 2022 menswear collection comprised of 100 looks. Dubbed “XXX,” the range features a completely different aesthetic compared to Vetements’s signature figure-hugging and boxy silhouettes. The inaugural line includes trucker jackets, puffers, straight-cut slacks and track pants arriving in neutral hues. Elsewhere, tees are dressed in collegiate motifs, while other styles boast prints of pronouns such as “They/Them,” “She/Her” and “He/Him.”
“VTMNTS is a brand for all genders, deeply rooted in traditional menswear,” the brand explained in a press release. “The idea of a traditional logo is erased and replaced with the barcode – a signature element of VTMNTS, that will only be recognized by those who know. The aim of the brand is to redefine traditional luxury for the next generation.”
Peep all 100 looks of VTMNTS’s SS22 menswear collection in the gallery above.
