Fashion

Saintwoods' SW.013 Collection Is Filled With Cheeky Slogans

The Montréal brand pokes fun at itself with a new drop of unisex pieces.

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Saintwoods' SW.013 Collection Is Filled With Cheeky Slogans

The Montréal brand pokes fun at itself with a new drop of unisex pieces.

Montréal-based brand Saintwoods unveils SW.013, its latest ready-to-wear collection, with a lookbook previewing a range of unisex clothing designed with tongue-in-cheek humor.

The lifestyle label and creative agency delivers a tightly edited selection of graphic apparel, versatile wardrobe staples and statement accessories. A crewneck knit sweater stands out for its slogan, “Never trouble trouble ’til trouble troubles you.” Another highlight of the collection, the Accidents Happen tee features imagery of the Montréal Biosphere fire in 1976, the same print that was used for a throw blanket from the brand’s previous collection. Not to be missed is the SW Sucks! T-shirt, a design that sees Saintwoods poking fun at itself with a doodle-style Winnie the Pooh illustration.

Graphic items aside, the new drop includes a number of dressier pieces like a formal dress shirt, a polo made of plush velour and a flannel embroidered with the “SW” motif. The collection also introduces a Saintwoods x New Era fitted hat, a new trucker hat style and an “S” monogram baseball cap. Rounding out the release, fan-favorite items such as the brand’s logo sweats, signature hoodie and velour tracksuit will be available in updated colorways.

To celebrate the launch, the brand is opening a special pop-up in Montréal on August 11, coinciding with the kickoff of the city’s annual street art event Mural Fest.

The SW.013 collection will launch at the Saintwoods website on August 11.

Saintwoods Pop-Up
3653 St Laurent Blvd
Montreal, QC

Date: August 11, 5-8 p.m.
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