Chipotle Changes Twitter Name to "Chicotle" After BTS Jungkook's Mispronunciation
“It’s chicotle from now on.”
Earlier this week, a new video surfaced on BTS‘ official YouTube channel featuring Jungkook trying Chipotle for the first time after filming for The Late Late Show With James Corden.
The artist is seen holding the restaurant’s signature Burrito Bowl and asked, “What is this, Chicotle?” J-Hope commented: “I thought you said chocolate.” After taking his first bite, Jungkook looks pleased with his meal and adds, “I want to eat this every day.”
Meanwhile, ARMYs had a sudden craving for Chipotle and ordered their own Burrito Bowls after watching the septet enjoy their lunch. “‘Chicotle’ for lunch! My husband got the burrito and my daughter and I got the steak bowl,” one user tweeted, while another said: “Did I just buy Chicotle because of @BTS_twt you #BTS_Butter believe it @ChipotleTweets #BTS.”
In response to Jungkook’s mispronunciation of the company name, Chipotle decided to change its Twitter handle to “Chicotle.” According to reports, a BCW representative, Chipotle’s agency partner, confirmed that the K-pop group’s reaction and content were authentic and not sponsored.
It’s chicotle from now on
— Chicotle (@ChipotleTweets) January 23, 2022
