Fashion

Carhartt WIP's FW22 Campaign Spotlights Local Cafes and Shopfronts

Shot by London-based photographer Elena Cremona.

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5,107 Hypes

Carhartt WIP's FW22 Campaign Spotlights Local Cafes and Shopfronts

Shot by London-based photographer Elena Cremona.

Bringing things a little closer to home this season, Carhartt WIP‘s new Fall/Winter 2022 womenswear campaign celebrates local cafes and shopfronts, shot by London-based photographer Elena Cremona.

Taking cues from a range of FW trends, the campaign sees garments featuring motocross motifs and varsity-inspired embroidery, punctuated by the brand’s signature denim and workwear-inspired design. Standout pieces from the new collection include the W’ Bib Overall Straight Pant and W’ Simple Pant, now available in a lighter denim wash for a softer feel.

Elsewhere, the collection sees pieces like the W’ Active Jacket and W’ Arlington Bomber take center stage, offering thicker materials, added insulation and protection for the colder months. Rounding out this season’s offering is a range of logo-branded beanies, fur-lined hats and cozy hoodies.

The Carhartt WIP FW22 women’s collection now available for purchase from the brand’s website, alongside select physical stores.

Take a look at the campaign in full above. While you’re here, check out the latest offering from Palace.

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