NewJeans Creates Bunny-Shaped Cakes and Merch in Collab With Nudake

Festive accessories to decorate your home this season.

As fans wait for the release of their anticipated second album, NewJeans is serving fans with a special pop-up with Nudake, the dessert brand owned by South Korean eyewear giant Gentle Monster.

Created specifically for the upcoming record dubbed OMG, the collaboration is titled “OMG! NU+JEANS” and features a range of desserts and merch. Launching just in time for the holiday season, the collection is led by a colorful range of five bunny-shaped cakes that reveal a heart when sliced down the middle. The sweet treat is accompanied by a range of NewJeans-themed accessories, including a red sword-shaped cake cutter.

Fans looking to decorate their space can cop a variety of ornaments featuring NewJeans’ signature bunny motif. Elsewhere, the collaboration features red pockets with pop-up cards featuring each member Minji, Haerin, Hyein, Danielle and Hanni, who also appear in the form of cake toppers. The range is complete with a logo-embroidered napkin adorned with a NewJeans Tokki-shaped ring.

The NewJeans x Nudake “OMG! NU+JEANS” pop-up is scheduled to run from December 23, 2022, to January 21, 2023, at Nudake’s HAUS DOSAN and Seongsu locations (excluding January 1, 2023).

Nudake HAUS DOSAN
50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul

Nudake Seongsu
26 Seongsuiro 7-gil, Seongdong-gu, Seoul